Welcome to my creative project website titled 'Those Who Wander'. 'Those Who Wander' refers to the title of my imaginary film in which I have created the marketing and design materials for. On this website I plan to show my work and the planning that led up to my final products. I hope you enjoy.

Research Into Websites.

Following my study into movie posters, I felt the next big part of marketing is the actual website that showcases a lot of the materials, such as posters and trailers, and some important information. I began looking at websites extensively, analysing them and deconstructing their methods of use. I quickly noticed that there a lot of websites were much more different to each other than I expected, but there was still some similarities. Especially in recent years films from a sci-fi genre seem to have very technical websites, that are high-tech and definitely impressive but sometimes confusing. Whereas other genres remain more traditional. The layout is an important aspect of a website, whether it scrolls or is fixed with pages. This one of the many important aspects I need to look at.


In a small presentation for my class I added some of my research into websites, focusing on four of my favourite websites, all of which are very different, allowing me to draw the most knowledge from my analysis of them. I started with a film called Cosmopolis that was released in 2012.


Below is the homepage for the website. When I first went onto the page I found it attractive and egging. I liked the way in which the design stuck to three simple colours, all of which worked well with each other, and that this colour theme was continued within the photographs used. 
The films title is clear and it has a stylish navbar on the right hand side of the page. The awkwardly sized shape that holds photographs would slowly change pictures which was a nice tough, and added a bit of depth to the site. 




After clicking on one of the three icons in the navbar, a drop down menu appears, providing a lot of options for the user to venture too. I found this impressive as originally I thought the website wasn't as informative as it needed to be. The website worked on a page to page basis with a fixed screen, wherein the information would change depending on what page you turn to, but the actual image and the frame wouldn't change. 




I found that in terms of design I could appreciate the website and how it was coloured and layed out. The design was also good because it suited the genre of the film. The dark colours and colourful but mysterious photos aided the contemporary film-noir image. Nonetheless, I found the website somewhat boring. Although the colours work well, the website was a bit boring, not enough pictures or information to entice me. I felt as though the website worked well for this film, but would only work well for a film of a drama, film-noir genre. The next film was of a similar genre. It was a thriller/film-noir titled Side Effects that was released in 2013. 




This style and design of this website contrasted massively with the other four, and in fact, was very different to most of the websites I analysed. It neglected the traditional use of a navbar and pages. Its layout was rather erratic, with pictures everywhere, some of which continuously moving. To navigate around the page you had to scroll down, however, once your mouse would hover over a picture it would immediately come to life. In certain spaces the user could find the information they wanted, by scrolling down and searching. 






I found this website very interesting as it was so different. However, I don't feel as though it worked efficiently as a website that is made to inform and attract an audience. It was so disorganised and at times it felt like too much was happening. If there are direct things you want to find, such as a synopsis or gallery, you would have to search for it, regardless of what it comes under or with. The pictures and site were stylish, but too disorganised to be appreciated. 

The next website was for the sequel to Mark Millars popular comic book adaptation of the historical classic story of 300 Spartans. 300: Rise of an Empire (2014) is an obvious action film, and the reputation of the first instalment is clear. The franchise has an obvious style. The crimson capes of the Spartans, against the sandy, sepia-tone skies dictate the colour scheme, of both films which allows the website to draw on its deep colours and comic-book style formats. One of the things I loved about the films were how almost every shot could be a poster in itself. The imagery was so raw and powerful and cinematic that there were so many moments of gorgeous CGI brilliance. Thus, one of the things I appreciated about the website is how every page featured a different still, or shot to signify something from the movie. I enjoyed the fact that although the navbar was fixed, each page was different, adding some character to the site. 





Finally, we come to the 2012 release of What Maisie Knew. This film is a drama about a girl in the middle of her parents bitter divorce. It is realistic, personal and heartfelt. The website, like one previously discussed, has a fixed navbar and a poster behind it as the background. I felt as though the poster was engaging, one which could grab an audience through the eyes of the young girl. However, this was overcome as the block of information presented by each chosen page covered the fixed picture.





Although the website was informative and at times engaging, I don't feel like there was enough media used on the site. The sole picture of the background was engaging, but not enough. I preferred the way in which the 300 page would change and a user could learn or see knew things for each different page.